What is Customer Health Score?

A customer health score aggregates multiple signals — such as engagement frequency, support ticket volume, payment history, and visit or usage patterns — into a single indicator of how a customer relationship is trending. It helps account managers and sales teams prioritize attention before a customer churns rather than reacting after the fact.

Health scores are typically color-coded or numeric, for example ranking accounts as healthy, at-risk, or critical, so teams can quickly scan a list of accounts and know where to focus. The specific inputs vary by business: a SaaS company might weight product usage heavily, while a distribution business might weight order frequency and visit recency.

Because health scores are a proxy rather than a certainty, they work best combined with human judgment — a dip in score should trigger a conversation or targeted outreach rather than an automatic conclusion that the customer is leaving. Tracking how scores change over time is often more valuable than a single snapshot.

Lavisho TT includes client health scoring as part of its CRM, drawing on account activity such as visit frequency, deal history, and engagement, and surfaces at-risk accounts through AI-driven coaching flags and anomaly alerts so reps can intervene early.