Sales Analytics That Explain Why You Win and Lose
A Command Center dashboard with 12 live KPIs, funnel conversion and "why we lose" alerts, backed by revenue attribution.
What does sales analytics software do?
Sales analytics software turns raw CRM and field activity data into reporting that explains performance, not just describes it. Lavisho TT's Command Center dashboard shows 12 live KPIs and funnel conversion, combined with revenue attribution, win/loss intelligence and client health scoring, so leaders can see which sources, reps and products are actually driving results.
Why teams need sales analytics
The problem
Many sales teams have dashboards full of activity counts — calls made, emails sent, meetings held — but nothing that explains whether that activity is actually converting into revenue, or which parts of the funnel are leaking deals. Reports get built manually for board meetings and are already stale by the time they're presented.
How Lavisho TT solves it
Lavisho TT's Command Center dashboard surfaces 12 live KPIs and funnel conversion rates in real time, alongside a dedicated "why we lose" alert view. Revenue attribution ties closed deals back to their original source, win/loss intelligence explains outcomes at a granular level, and client health scoring flags accounts showing early signs of disengagement. Scheduled reports deliver this analysis automatically instead of requiring a manual export before every meeting.
Key benefits
Live KPIs, not stale exports
The Command Center dashboard updates in real time instead of relying on manual reports.
Understand funnel leakage
Funnel conversion metrics show exactly where deals are dropping out of the pipeline.
Know why deals are lost
A dedicated "why we lose" view aggregates loss reasons across the whole pipeline.
Attribution tied to revenue
Revenue attribution connects closed deals back to the source or campaign that generated them.
Sales Analytics features in Lavisho TT
Command Center dashboard
12 live KPIs covering pipeline, activity and revenue in one dashboard.
Funnel conversion tracking
See conversion rates between each stage of the pipeline.
"Why we lose" alert view
A dedicated view aggregating and surfacing reasons deals are lost.
Revenue attribution
Trace closed revenue back to originating lead sources or campaigns.
Win/loss intelligence
Analyse win and loss patterns across reps, products and territories.
Client health scoring
Score account health to flag disengagement before it becomes churn.
Scheduled reports
Automatically deliver reports to stakeholders on a defined schedule.
Excel/PDF exports
Export any report or dashboard view to Excel or PDF when needed.
How it works
- 1
Data flows in automatically
CRM, field and task activity feed the analytics layer without manual entry.
- 2
View live KPIs
The Command Center dashboard shows current performance across 12 key metrics.
- 3
Drill into funnel and loss data
Funnel conversion and "why we lose" views explain where and why deals are being lost.
- 4
Share scheduled reports
Automated reports keep stakeholders informed without manual exports.
Common use cases
- Sales directors preparing recurring performance reviews
- CEOs who want a live view of sales health without asking for a report
- Sales operations teams identifying which funnel stage needs attention
- Marketing teams validating which campaigns actually drive closed revenue
Why choose Lavisho TT for sales analytics
- The Command Center dashboard is live, not a static export refreshed manually.
- The "why we lose" view is purpose-built, not a generic loss-reason field buried in a report.
- Analytics draw on CRM, field visit and pricing data together, not CRM data alone.
- Scheduled reports and Excel/PDF exports fit into existing reporting routines.
Sales Analytics — frequently asked questions
What KPIs are on the Command Center dashboard?
The dashboard shows 12 live KPIs covering pipeline, activity and revenue performance, alongside funnel conversion and a "why we lose" alert view.
How is revenue attribution calculated?
Revenue attribution traces closed deals back to the lead source or campaign that originated them.
Can I see why deals are being lost?
Yes, the "why we lose" view aggregates loss reasons captured through win/loss intelligence across the pipeline.
Can reports be scheduled?
Yes, scheduled reports can be configured to deliver automatically to specific stakeholders.
Can I export reports?
Yes, dashboards and reports can be exported to Excel or PDF.
Does analytics include account health?
Yes, client health scoring is part of the analytics layer, flagging accounts showing early signs of disengagement.
Related pages
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Related solutions
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Sales directors who own revenue targets across multiple teams, territories, or companies and need forward-looking visibility.
- CEOs & Business Owners
CEOs and business owners who need a top-level read on revenue and team performance without digging through reports.
- Sales Managers
Sales managers responsible for a team of reps who need visibility into activity, deal health, and coaching opportunities.
- Sales Operations
Sales operations professionals who configure, maintain, and integrate the CRM for everyone else to use.
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Glossary
- Win Rate
Win rate is the percentage of sales opportunities that end up closed-won out of all opportunities that reached a final decision.
- Conversion Rate
Conversion rate is the percentage of leads or prospects that successfully move to the next stage of the sales funnel, such as from lead to opportunity.
- Sales Attribution
Sales attribution is the practice of identifying which marketing or sales activities contributed to a closed deal, in order to measure their impact on revenue.
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