What is Win Rate?
Win rate is the percentage of sales opportunities that end up closed-won out of all opportunities that reached a final decision.
Win rate measures how effectively a sales team converts qualified opportunities into closed deals. It is one of the most closely watched sales metrics because it reflects both the quality of leads entering the pipeline and the effectiveness of the sales process itself, from qualification through negotiation.
Win rate can be calculated at different levels: overall for a team, per rep, per product line, or per lead source, which helps identify where performance is strong or weak. A declining win rate might point to increased competition, pricing pressure, or gaps in sales training, while a rising one might validate a new sales process or messaging change.
It’s important to calculate win rate consistently, using the same definition of what counts as a "decided" opportunity (excluding deals still open), so comparisons across time periods or teams remain meaningful.
In Lavisho TT, win rate is calculated as: Win Rate = (Number of Closed-Won Deals ÷ Number of Closed-Won + Closed-Lost Deals) × 100. This appears in win/loss intelligence reporting and the Command Center dashboard, and can be broken down by rep, product, or lead source to spot trends.
Win Rate — common questions
How is win rate calculated?
Win Rate = (Closed-Won Deals ÷ (Closed-Won + Closed-Lost Deals)) × 100.
Why does win rate matter?
It reflects how effectively a team converts qualified opportunities into revenue, and highlights gaps in process, pricing, or competitiveness.
Should win rate be measured per rep or per team?
Both are useful; team-level win rate shows overall health, while per-rep win rate helps identify coaching opportunities.
Does Lavisho TT report win rate automatically?
Yes, win rate appears in Lavisho TT’s win/loss intelligence and Command Center dashboard, broken down by rep, product, or source.
Related pages
Related products
- Sales Analytics
A Command Center dashboard with 12 live KPIs, funnel conversion and "why we lose" alerts, backed by revenue attribution.
- Sales Pipeline Management
A kanban pipeline with saved views, stalled-deal alerts and win/loss intelligence so nothing stalls silently.
Glossary
- Sales Pipeline
A sales pipeline is a visual representation of deals grouped by stage, showing how prospects move from first contact to closed sale.
- Conversion Rate
Conversion rate is the percentage of leads or prospects that successfully move to the next stage of the sales funnel, such as from lead to opportunity.
- Sales Forecast
A sales forecast is an estimate of future revenue based on the value and probability of deals currently in the pipeline.
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