What is Geofencing?
Geofencing is a location technology that creates a virtual boundary around a place, triggering actions like check-in verification when a device enters or exits it.
Geofencing uses GPS or network location data to define a virtual perimeter around a real-world location, such as a customer’s office or retail outlet. When a mobile device enters or leaves that perimeter, the system can trigger an action, most commonly logging a check-in or check-out event.
In field sales and service contexts, geofencing is used to confirm that a rep was actually physically present at a customer site when they claim to have made a visit, reducing the risk of reps logging visits they didn’t actually make. It’s typically combined with a check-in timestamp and sometimes photo evidence for additional verification.
Geofences can be set at varying radii depending on how precise verification needs to be — tighter for dense urban areas with many nearby customers, wider for rural or spread-out territories. Some systems also use geofencing to trigger automatic reminders or alerts, such as notifying a rep of tasks due at a location as they arrive.
Lavisho TT uses geofencing as part of its GPS check-in system, combined with an anomaly audit map that flags check-ins occurring outside expected boundaries, giving managers a way to audit field activity for accuracy without micromanaging reps manually.
Geofencing — common questions
How does geofencing verify a sales visit?
It confirms a rep’s device was physically within a defined radius of the customer location at the time of check-in.
What radius is typically used for a geofence?
It varies by density of customer locations — tighter in urban areas, wider in rural or spread-out territories.
Can geofencing prevent fraudulent check-ins?
It significantly reduces the risk, especially when combined with anomaly detection and photo or voice evidence.
Does Lavisho TT flag check-ins outside a geofence?
Yes, Lavisho TT’s anomaly audit map highlights check-ins that fall outside expected geofenced boundaries.
Related pages
Related products
- GPS Field Tracking
See where reps check in, verify visits with geofencing and selfies, and catch suspicious activity with an anomaly audit map.
- Field Force Management
Give managers visibility into every customer visit with GPS check-ins, route planning and offline-first mobile logging.
Glossary
- GPS Check-In
GPS check-in is a feature that records a field rep’s location at the moment they log a customer visit, verifying they were physically present.
- Field Force
A field force is a team of sales, service, or distribution staff who work primarily outside the office, visiting customers or sites in person.
- Territory Management
Territory management is the process of dividing customer accounts and geographic areas among sales reps to optimize coverage and reduce overlap.
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